Product assortment is made up of product breadth and depth, which is the number of product lines plus the variety within each of the lines. Speciality retailers generally have a smaller product breadth than general merchandise stores because they have a narrower focus in their niche market. But they may have a greater product depth if there are more variety within each product line.
Protecting the Quality of Chinese imports
China is known as the largest manufacturer in the world. The Asian superpower produces billions worth of products every year, accounting for almost a third of global production. Western companies ...
