Product assortment is made up of product breadth and depth, which is the number of product lines plus the variety within each of the lines. Speciality retailers generally have a smaller product breadth than general merchandise stores because they have a narrower focus in their niche market. But they may have a greater product depth if there are more variety within each product line.
Importing valuable goods from Asia: Sea, Air, Rail, or Barge?
Sea, air, rail, or barge? Discover the pros and cons of each transport modality and confidently choose the best option for your valuable cargo.
