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About Coolen China

Coolen China is distinguished by its transparency

Coolen China’s profile in a nutshell

China offers unprecedented opportunities when it comes to international trade. But doing business in China is and will remain complex. Familiarity with the culture, a reliable network, and knowledge of the way of doing business are indispensable for business success. To increase your chances of doing so, Coolen China is happy to share its knowledge and expertise with you.

Our unique, transparent approach enables you and your company to successfully buy in China. With our help, your risks will be minimized and your opportunities maximized!

Jij zoekt…een partner voor de productie van je product
Coolen vind…Op elk vlak de beste vakman in China

The services of Coolen China

The optimal services we offer you include:

  • Finding suitable suppliers or producers
  • Conduct research on quality and pricing
  • Supervise, coordinate and advise the procurement process
  • Conducting inspections on products exported to Europe
  • Advice on logistics from China and handling of red tape

Our services are characterized by customization. Our transparency, insightfulness, and flexibility ensure that you get exactly what you need. No more and no less.

Headquarters in Shanghai

We carry out our services from our headquarters in Shanghai. Together with our partners in Ningbo, Yiwu, Nanjing, and Shenzhen, direct contact with and control of the factories in China are possible. From’s-Hertogenbosch, in the Netherlands, we coordinate the effort.

Approach and added value of Coolen China

Everyone knows that the world has become “smaller” in recent years; among other things, the Internet has opened up international markets. A healthy development that makes all traders and producers accessible via the Internet. Furthermore, it is easy to visit trade fairs in Europe and China under normal circumstances, as a plane ticket can be booked in no time. Because of this, we also notice that an agent, middleman, or commission agent is no longer of this age.

We do this by sharing our knowledge and expertise about China in the areas of:

  • Culture
  • Language
  • Quality awareness
  • Way of doing business
  • Negotiation techniques

In addition, we are happy to offer you our general knowledge on:

  • Contracts
  • Import
  • International agreements
  • Enter

Sourcing, procurement, and quality

Our knowledge and experience are focused on sourcing, procurement, and quality. We put our versatility and added value into practice with our various services. We share our knowledge and act as your partners. This makes us an extension of your purchasing and quality department. Coolen China is your advisor and representative, where your interests always come first.

Custom

This approach has several advantages. You purchase our services according to your needs. We only have to share our basic knowledge with you once, after which you can use it endlessly. an investment that really benefits you. As a result, you will probably need fewer services for future orders because you already have basic knowledge and skills. And, of course, fewer services mean a smaller fee.

Depending on the path you choose or the service you purchase, our fee consists of a pre-agreed amount. Moreover, we work with and for specialists so that each trajectory is tailor-made.

Coolen China team

Our professional team is made up of both Dutch and Chinese people. We operate from the Netherlands and China, with offices in Shanghai from which we coordinate from’s-Hertogenbosch, allowing us to offer this unique combination of knowledge and experience in doing business between the West and the Far East.

Our experienced staff is proficient in several other languages (and dialects) in addition to English. Moreover, some of our employees previously studied or worked in other places in Europe. As a result, they are fully familiar with Western thinking and doing business, which enables us as a company to bridge the gap between different cultures.

Together, we will find exactly the right path for you, and you will make use of our extensive network and vast experience, which we have built up over the past 20 years.

Our team, in Asia and Europe

Our people, each with his or her specialization
  • Rubi Boeijen

    Sales support
  • Ties Coolen

    Owner
  • Ada Liu

    Factory Auditor
  • Alex Chan

    Quality Inspector & Auditor
  • Andy Kong

    Sourcing Projectmanager
  • Anna Zhang

    Quality Inspector
  • Bruce Liu

    Quality Inspector & Auditor
  • Enzo Chen

    Quality Inspector
  • Eva Huang

    Sourcing projectmanager
  • Frank Lee

    Senior Quality Inspector & Auditor
  • Gaby Coolen – van Loosbroek

    Allround Projectmanager
  • Henriette Verhoeven

    Financial Assistant
  • Jamie Chan

    Senior Quality & Sourcing Manager
  • Jason Wu

    Quality Inspector
  • Jeff Zhou

    Quality Inspector
  • Jesper Qin

    Quality Inspector
  • Jim Zhang

    Quality Inspector
  • Leo Lee

    Quality Inspector
  • Leo Tang

    Quality Inspector
  • Leo Zhou

    Sourcing Projectmanager
  • Lila Chen

    Quality Inspector
  • Louis Zhao

    Senior Quality Inspector & Auditor
  • Lynn Jiang

    Branch Manager of Quality & Sourcing
  • Michelle van den Brink

    Software CRM Specialist
  • Sandra Shaw

    Senior Supply Chain Manager
  • Sonja van Hirtum

    Backoffice Manager
  • Stephen Xu

    Quality Control Coordinator
  • Steven Lee

    Sourcing Projectmanager
  • Tilia Lee

    Quality & Sourcing Manager
  • Willy Chen

    Factory Auditor
  • Mengyi Zi

    Team Assistant

Benefits purchasing, sourcing, or trading company in China

Coolen China is distinguished by its transparency. Unlike a standard purchasing, sourcing, or trading company, we keep you informed of every step and give you a complete report of our findings.

Bekijk onze complete aanpak

With our help, you will enjoy the following benefits:

  • You buy directly from the source and therefore pay the actual purchase price
  • You have a direct line and purchase prices remain transparent
  • You will receive reporting of every step in China and thus always stay informed
  • You are represented by us and we represent only your interests
  • You pay for our services. We do not receive commissions from suppliers and/or producers.

Are you interested or have any questions?

Please contact our team at the phone number or email address below. We will be happy to help you!

Looking for… a complete approach for your sourcing in China
Coolen has…a trajectory with maximum results for your