The range of products is a complete portfolio of products that a company manufactures with different variations to appeal to different market segments. When a company develops a core product line, the range allows the company to focus on it while offering flexibility in terms of size, color, taste or functionality to cater to a wide range of customers.

Protecting the Quality of Chinese imports
China is known as the largest manufacturer in the world. The Asian superpower produces billions worth of products every year, accounting for almost a third of global production. Western companies ...