A brand is a name, term, design or other feature that distinguishes one seller?s product from those of others. Today?s brands come in variety of forms and increasingly companies own multiple brands and outsource production of the branded product to a third party. In the retail world, retail brands are also referred to as ?banners?.
Protecting the Quality of Chinese imports
China is known as the largest manufacturer in the world. The Asian superpower produces billions worth of products every year, accounting for almost a third of global production. Western companies ...
