Omni-Channel Retailing is the evolution of multi-channel retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog and so on. Retailers are meeting the new customer demands by deploying specialized supply chain strategy software. To use all channels simultaneously, retailers using an omni-channel approach will track customers across all channels, not just one or two.
Protecting the Quality of Chinese imports
China is known as the largest manufacturer in the world. The Asian superpower produces billions worth of products every year, accounting for almost a third of global production. Western companies ...
