An original brand manufacturer, or OBM, is typically a company that sells an entire product made by a second company or including a component thereof from a second company sources as its own branded product. Selling the product of the second company under its own brand just adds a virtual extrinsic value to the product. OBM strategies allow sales operations to follow changes in market demands without investing in production facilities themselves.
Protecting the Quality of Chinese imports
China is known as the largest manufacturer in the world. The Asian superpower produces billions worth of products every year, accounting for almost a third of global production. Western companies ...
