About Coolen China

Profile - In a nutshell

China is a country offering enormous opportunities in terms of international trade. But it’s also true that doing business in China is complicated and will continue to be so in the future. Awareness of the culture, having a reliable network and knowledge of how to do business are prerequisites for business success in the country. Coolen China is happy to share its knowledge and expertise with you to increase your chances in this business opportunity.

Our unique transparent approach makes it possible for you and your company to buy successfully in China. With us, your risks are minimised and your opportunities are optimised!

To give you the best possible help, we offer the following services:

  • Finding suitable suppliers or producers;
  • Conducting research into quality and pricing;
  • Supervising, coordinating and advising on the purchasing process;
  • Performing inspections of the products exported to Europe;
  • Advice on logistics from China and handling the administrative burden.

Our services are characterised by the associated customisation. Partly because of our transparency, insightful costs and flexibility, you can give the services the fulfilment deemed necessary.

We provide these services from our head office in Shanghai. Together with our partners in Ningbo, Yiwu, Nanjing and Shenzhen, direct contact and control is possible with factories in China. We perform the coordinating role from ‘s-Hertogenbosch in the Netherlands.

A stepwise approach for an optimal result

Approach & Added value

How did Coolen China’s approach come about?

Nobody will have missed it: the world has become ‘smaller’ in recent years, partly because the internet has opened up markets. A healthy development that makes it possible to reach all traders and producers through the internet. It has also become easier to visit trade fairs in Europe and China, as tickets can be booked in no time at all. Partly because of this, we notice that an agent, broker or commission agent no longer fits in with the current spirit of the times.

Our added value is our knowledge and skills in and about China:

  • Culture
  • Language
  • Quality awareness
  • Way of doing business
  • Negotiation techniques

In addition, our general knowledge about:

  • Contracts
  • Imports
  • International agreements
  • Importing

All this is focused on sourcing, purchasing and quality. We put these outlined added values into practice with our various services. We share our knowledge and are happy to act as your partner. In effect this makes us an extension of your purchasing and quality department. Coolen China is your advisor and your representative, and we always put your interests first.

This approach has several advantages. First of all, you can purchase the services as needed. Matters such as basic knowledge only need to be shared with you once. After that it can be used infinitely. So it’s an investment that can only benefit you. This makes it a realistic scenario that you will need fewer services for subsequent orders, because you already have the basic knowledge and skills. Our remuneration will of course then also be reduced.

Depending on the route or service you are taking, our remuneration is an amount agreed in advance. We also work with and for specialists, so that every process is customised.


Purchasing, sourcing or trading company in China

Coolen China distinguishes itself by its transparency. Unlike a standard purchasing, sourcing or trading company, we keep you informed of every step and provide you with a complete report of our findings.

Advantages of Coolen China:

  • You purchase directly from the source, and thus pay the actual purchase price.
  • You have a direct line and purchase prices remain transparent.
  • You will receive a report on every step in China and will be kept informed.
  • You will be represented by us and we will only look after your interests.
  • You pay for our services. We do not receive commissions from suppliers and/or producers.


Coolen China Team

Our professional team consists of Dutch and Chinese people. We work from the Netherlands and China, and have offices in Shanghai, where we coordinate from ‘s-Hertogenbosch. This is the ideal combination of both knowledge and experience, in doing business between the West and the Far East. Our experienced employees have a command of various languages (and dialects), and are also fluent in English. In addition many of our employees have studied or worked elsewhere in Europe. This means they are fully familiar with the Western way of thinking and doing business. This is very important, because it lets us bridge the gap between the two cultures. Together we know exactly how to find the right way for you, and you can make use of our wide network and extensive experience that we have built up over the past 20 years.

Target group

Collaborations with Coolen China: who are we for?

  • You want to take the first step to China to have products made.
  • You are already active in China, but your purchasing and/or production needs to be optimised.
  • Your current supplier in China is (not) functioning well and you are becoming too dependent, so that an alternative producer is needed.
  • You are experiencing communication problems with China and need help in restoring and improving communication.
  • Your purchasing is entirely satisfactory, but you need reliable quality control.
  • You need general knowledge and information about purchasing and imports from China.

Our customer base is very diverse. That means we deal with Chinese importers characterised as small or large, partial or full containers, startup or exclusive supplier, and experienced or inexperienced. Because we have extensive experience in this broad target group, you will also receive a tailor-made proposal!